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Brand guidelines

This page is the single source of truth for how CheesePad should look and sound across docs, product UI, social posts, and partner campaigns.

Voice & tone​

  • Optimistic, friendly, and clear
  • Prefer simple language over jargon
  • Focus on verifiable proof and transparent expectations

Core messaging​

Positioning line​

CheesePad is a sweet launchpad platform where projects are as tasty as ripe cheese.

Product promise​

Explore Launchpad, manage locks, and track top-performing pools in one place.

Visual system​

Colors​

Use the official palette from the Asset library.

Typography​

  • Prefer clean, modern sans-serif typography.
  • Keep headings short and scannable.

Components​

  • Rounded cards
  • Badge-style chips for key statuses
  • Clear metric grids for “Projects / Funds raised / Participants / TVL”

Logo usage (high level)​

  • Use the official logo files from the Asset library.
  • Do not stretch or recolor the logo outside approved variants.

Do / Don’t​

Do​

  • Use consistent wording for trust signals (locks, audits, on-chain proof).
  • Provide links to official pages and verifiable transactions.

Don’t​

  • Use unverified contract addresses in marketing materials.
  • Imply guarantees or safety beyond what can be proven.